Lady Gaga's new video gained 28 million views in a week.

Lady Gaga: the new video gained 28 million views on YouTube

Lady Gaga's video for the song 'Abracadabra' from her new album 'Mayhem' has gathered more than 28 million views in just one week. This was reported on YouTube.

The video is noted for its black-white-red aesthetic and dynamic choreography, reminiscent of the artist's early works. The clip depicts the struggle between light and darkness in the artist's life, emphasized by bright costumes and energetic dance numbers.

In this video, Lady Gaga returns to her original style that captivated the hearts of her first fans. The artist changes her costumes several times, initially appearing in a white outfit with a long train and a long white wig. Then she changes into a 'lady in red', performing in a latex outfit and a large spiked hat. White, red, and black colors prevail throughout the clip.

The design of the clip was handled by Peri Rosenzweig and Nick Royal, while the dancers' looks were created by Olivier Teiskens, Sam Lewis, Hunter Clem, and Genesis Webb. The creative hats were made by Stephen Jones and Maximilian Hedra, the footwear by Chrome Hearts, and the jewelry by Dosisg6c.

It should be noted that the Ukrainian director Tanya Muino filmed the video for Lady Gaga's new song 'Disease'.

The choreographer who worked on the video with Tanya Muino is Parris Goebel. She previously worked on Justin Bieber's video for the song 'Sorry' and Rihanna's performance during the Super Bowl in 2023.